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Globalisation 09.11.21

 What is meant by globalisation?: Globalisation is the process of which  businesses or other organisations develop international influence or start operating on an international scale. it describes the growing  interdependence of the world, by means of culture, economics & population-  brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information What is meant by global reach?: global reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet. What is meant by the rise of international co-productions?: Co-productions have been on  the increase since the early 1990s , coinciding with convergences–political, economic, technological and content–in the film and television industries. Finance? Film finance is an aspect of film production that occurs during the development stage prior to pre-production, and is concerned with  determining
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original music video

 Hold Me By The Heart - kehlani (name to be miss wheezy lees) Played by Marie  forest theme  RnB genre Wasn't sure I'd be alright Wasn't sure I'd be okay again Didn't know how to take flight Wings broken couldn't seem to bend Somehow you came and like the wind, and picked me up for good And now I know what I have missed, I've been thinking that you should Pick up the pieces Help me learn to stand Lift me from the ground and  Use your hands To hold me by the heart Tell me I'll be whole again Hold me by the heart Tell me it will never end 'Cause I've begun to think that I was nothing short of broken So baby, hold me by the heart (hold me by the heart) Help me fly again Always read all the fairytales Always knew that it would come Through the pain I convinced myself "It's only magical for some" Somehow you came and like a prince and picked me up for good And now I know what I have missed, I'm thinking that you should Just pick up t
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Producer Research

Atlantic Records   - Founded in 1947 in Los Angeles  - Founded by Ahmet Ertegun and Herb Abramson -  CEO is Craig Kallman (since 2005) - Parent organisation is Warner Music Group - Artists include: Kehlani, Cardi B, Bruno Mars, Charlie Puth, Coldplay & Ed Sheeran - various genres of music Capitol records        - founded in 1942 - founded by Johnny Mercer and Buddy DeSylva - CEO is Steve Barnett  - Parent organisation is Universal Music Group & EMI Records - Artists include: Halsey, Lewis Capaldi, Katy Perry, Mabel & Migos - various genres of music                                                                                
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Assassins Creed: The Black Flag (Case study)

Ownership & Franchise: The Assassin's Creed franchise was created by Patrice Desilets, Jade Raymond and Corey May and it was developed by the video game company studio, Ubisoft Montreal. The first game that was released came out on November 13th 2007 and the most recently released one came out on November 10th 2020. This obviously shows the success of the game as it has been out for thirteen.  the series originated out of the Prince of Persia franchise series that's made on the PlayStation 2. The narrative was developed where the game player was the one that controlled the Assassin. The maximising income: In the first week of the game being sold, it became a best selling game. The initial sales of the game was dropped by 60% in comparison to the third game which came out in 2012. The Ubisoft company's drop in demand for distortion caused by the forthcoming switch to 8th generation consoles. I found that this game became quite large in November 2013 in U.S and it was jus
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The Man - Taylor Swift music video

 Gender representation 800 words sexualisation  Masculinity in women as Taylor dresses like a male and does things that a male would do - millionaire, rich, one night stands, high job role  e.g The main ways the videos represent gender  e.g women as victim , man as bully The use of and any ways of challenging stereotypes Challenging or following audience expectations about genre, the artist , narrative etc. Specific and relevant examples from the videos , focusing on technical codes such as camera shots, lighting and colour ,costume and body language , conventions of music video such as artist performance and the  artist's star profile or persona   comparison of riptide and the man  In this analysis, i will be discussing the way that women are portrayed as a victim in the music video 'Riptide' by Vance Joy, and how the male gender is represented as the bully in the music video 'The Man' by Taylor Swift. I will be further discussing how both of these representations
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Dream music video - Dizzee Rascal

The narrative: his rise to success - his personal journey - autobiographical - inspiring the next generation, directly addressing them. upbeat lyrics. The Genre: Pop, grime & hiphop  The Setting: Playful at first, then it shifts onto an old woman's piano and then on the piano it's got a grime type of vibe. Iconography is more realistic (off license, police) but the props make us change how we feel about it - seems unreal. Not too gritty - just a fantasy.  Props: playful toy colours, light pink, baby blue - yellow suggesting it's going to be upbeat and positive.  Lighting: brightly lit - positive vibes  The puppets could represent mockery on grime the puppets and the fact they're small - idealogical implication of the message of the song and video - loving in the old lady's world. Her house. Ethnicity? Dizzee's world is more run by white people and the puppets are controlled by her. white upper class is more dominate and controlling. the puppets are controlle
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Riptide music video

Notes😁✍ the narrative gets it meaning almost word for word from the lyrics - structure is fragmented - the lyrics directly address the narrative.  repetition  "running down to the riptide" - literally matches the visual, literal. sometimes not as straight forward - the money isn't literal; symbolic/metaphorical subtle - green with envy money is green "living on the highest shelf" nobody interested in her - unwanted "I just want know" - predict the future using the prediction cards the makeup on the woman changes and every time it comes to "you're gonna sing the words" - makeup smudged - in the second to last frame, you can gather that she's been crying and she's bruised - domestic abuse; scared. everything about her gets worse including the way she's singing the lyrics. in the final frame, she's bleeding and holding her neck- it's violence against woman as the character progressively worsens.  0 Recurring theme - viol
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