Assassins Creed: The Black Flag (Case study)

Ownership & Franchise:

The Assassin's Creed franchise was created by Patrice Desilets, Jade Raymond and Corey May and it was developed by the video game company studio, Ubisoft Montreal. The first game that was released came out on November 13th 2007 and the most recently released one came out on November 10th 2020. This obviously shows the success of the game as it has been out for thirteen.  the series originated out of the Prince of Persia franchise series that's made on the PlayStation 2. The narrative was developed where the game player was the one that controlled the Assassin.

The maximising income:

In the first week of the game being sold, it became a best selling game. The initial sales of the game was dropped by 60% in comparison to the third game which came out in 2012. The Ubisoft company's drop in demand for distortion caused by the forthcoming switch to 8th generation consoles. I found that this game became quite large in November 2013 in U.S and it was just behind the very popular game 'Call of Duty'.


Marketing & advertising:

The Black Flag was released worldwide on the PlayStation 3 and Xbox 360 on October 29th 2013. Ubisoft and Sony decided to partner up to make exclusive content for PS3 and PS4 versions of the game. The Microsoft Windows version was delayed from October and was pushed to November instead.

                                   

Reception:

The Black Flag has unanimously received considerably positive feedback from global fans and the gamers - with the reviewers loving how the game uses and merges two seperate environments together really well and praising the visuals, naval battle, side tasks as well as the gameplay of the open world.

Many gamers recognised this game as the best of the entire franchise and Matt Gillman called it "a return to form for the franchise". In addition to this, the sales just show how popular and profitable the game ended up with over 8 million copies sold from when it was first released. Because of gamers' reviews, it has now had over 15 million copies sold!




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