Aaliyah's Media Blog

  Code Connotations   The gesture code of the woman hugging the Tide product. This has connotations of love and relationships and presents the product as having an important role in her life.    Font: friendly and serious  most advert is informal and friendly (kinder font) the rest of it is formal and more serious (bolder font) the colours of the clothing and makeup The red colours have connotations of seduction as it's quite bold and usually used to create a sexualised image and to make the women look appealing.  The red apron tied around her waist This again has connotations of seduction as when you're doing the cleaning, you tend to want to wear baggy clothing - a woman can look appealing while she does the housework. The smile on her face. it connotates joy she has with this product the hearts above the woman in the advert connotations of love - iconography of love and that she loves it. its important to her

 Props  The role of birthday cake. The first time we see the cake, theres a nice cake and three a few candles - the girl is smiling and she's happy. However, the last time that we see the cake at the end of the advert - it's a really small and simple thing with just one candle and the girl isn't happy. it represents how quick something can change and how much she had lost during the attack. - a recurring prop. the role of the white teddy bear that she carried represented the only comfort she had as she kept hugging it and she had it with her a few times. luxuries  when the news come-on in the background, that's when you notice the situation darkens. general convention they ended with the campaign./ they didn't lead it and we wasn't aware of the charity ad until the end. the message was that it may not be happening here but it's happening elsewhere. mode of address- indirect address but it has a direct mode of address when she looks straight at the camera at ...

How is the female gender represented in the media? In music videos:   In today’s society, both men and women are standing up for women. Big names in the celebrity world are putting their foot down to the female stereotype that women are only for show or they are only good for being housewives.    In various ways, female power is broadcasted globally. In the music video ‘Power’ sang by Little Mix and Stormzy, there is a scene where women are working in the barber shop, which is usually where men work. This represents the idea that women can do a man’s job and it’s not all about men, balancing the equality between the two genders. When linking this to stereotypes, in the 19C, people believed that a woman should stick to a woman’s job because their abilities are limited due to their feminism.    In 2017 when the song was released, Stormzy rapped the lines “You look him in the eye and say ‘I know I’m not a guy but see there’s power in my losses and there’s power in ...