Sonya's lesson decoding the tide advert

 


Code

Connotations

 The gesture code of the woman hugging the Tide product.

This has connotations of love and relationships and presents the product as having an important role in her life.

  Font: friendly and serious

 most advert is informal and friendly (kinder font) the rest of it is formal and more serious (bolder font)

the colours of the clothing and makeupThe red colours have connotations of seduction as it's quite bold and usually used to create a sexualised image and to make the women look appealing. 
The red apron tied around her waistThis again has connotations of seduction as when you're doing the cleaning, you tend to want to wear baggy clothing - a woman can look appealing while she does the housework.
The smile on her face.it connotates joy she has with this product
the hearts above the woman in the advertconnotations of love - iconography of love and that she loves it. its important to her

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